By Chinenye Anuforo
Global PR and communications consultancy, Black House Media (BHM), has become one of the first PR firms in Africa to join the International Association for Measurement and Evaluation of Communication (AMEC) ).
The integrated PR firm operating in Africa and the UK joins a league of reputable multinationals operating under AMEC, such as the World Bank, United Nations, Golin, Ketchum, Hill+Knowlton, WE Communications and Omnicom.
Renowned for its transformative research work, BHM’s unparalleled skill in using data for market growth inspired its decision to become a member of AMEC, the largest professional news and media intelligence organization. in the world, representing more than 160 members in 86 countries around the world.
AMEC’s framework for member organizations extends to providing integrated measurement and planning tools, and effective guidelines for public relations professionals to advance their work.
Speaking on the members, BHM Founder Ayeni Adekunle said, “This decision has been a long time coming. We are excited that our framework dedicated to using verifiable research for market growth will greatly benefit from this buy-in and further strengthen our commitment to people development.
“We’re also confident that we’ll contribute to the fantastic work done by AMEC,” he added.
Over the years, BHM has earned accolades for its use of verifiable research, measurement and analysis to assess growth potential in media and communications practices.
The leading public relations and reputation management firm has been responsible for several pioneering research reports including the annual Nigerian Public Relations Report (now the Africa Public Relations and Communications Report) which is dedicated to the collecting, chronicling and analyzing data on trends, perceptions, challenges and prospects within the industry.
John Burke, AMEC’s Global Managing Director, said, “It’s an exciting time to recruit new members with a trustworthy reputation. We acknowledge BHM’s commitment and contributions to qualitative research work over the years and view its membership in the CHHA as an important mark in advancing the practice of public relations worldwide.
In recognition of its groundbreaking work in detailed research and analysis, BHM received the Superior Achievement in Measurement and Evaluation award at the 2022 SABER Awards Ceremony for its “MTN Public Offer” campaign.
Other research reports and publications from the international consulting firm include the Concept of Virality and the BHM Guide to PR, a 138-page book for professionals interested in Smart PR.
BHM, with its alignment with AMEC, is poised to further strengthen its position as an industry pioneer providing a consistent approach towards a meaningful and credible research framework for the benefit of all PR professionals.